Laura Obradó Cebada

Communication Management

Ethic or Aesthetic?

I explore whether New Brutalism should be understood as an aesthetic or an ethic. I think it goes beyond the use of raw concrete: it is about material honesty, structural clarity, and the direct expression of how buildings are made. I believe architecture gains its power when nothing is disguised, allowing materials and structure to speak for themselves.

Reyner Banham (1922 Norwich – 1988 London)

Ethic or Aesthetic?

I explore whether New Brutalism should be understood as an aesthetic or an ethic. I think it goes beyond the use of raw concrete: it is about material honesty, structural clarity, and the direct expression of how buildings are made. I believe architecture gains its power when nothing is disguised, allowing materials and structure to speak for themselves.

Reyner Banham (1922 Norwich – 1988 London)

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